WHO WE ARE

At Potential Unleashed, we help small businesses streamline operations, elevate performance, and scale with purpose.

We’re not just consultants—we’re operators, trainers, and systems thinkers. Our team brings deep experience across industries, helping you solve complex challenges with simple, actionable strategies.

Whether you’re aiming to improve efficiency, build leadership capability, train and empower your team, or implement smarter workflows, we’re here to guide the way—every step of the journey.

Our mission is simple: Unlock your business’s full potential with solutions that drive measurable results.

Let’s turn possibility into progress—together.

Meet the Team

  • Mary Vicario

    FOUNDER & CEO

    With over 25 years of experience in business operations—including years in director and executive-level roles—this professional brings deep expertise in aligning learning initiatives with organizational strategy. Known for designing training solutions that drive measurable business outcomes and foster long-term employee growth.

    An approach rooted in Positive Psychology informs every initiative, with a focus on the neurobiology of human flourishing and the science of behavior change. Recognized for leading transformative learning strategies during periods of organizational disruption, resulting in renewed clarity, capability, and alignment across teams.

    Holds a Bachelor’s degree in English Literature with a concentration in film writing and a minor in History, along with multiple certifications that support the creation of high-impact, engaging learning experiences:Transformation – Leveraging narrative techniques to make learning more memorable and persuasive.

    Certificate in Positive Psychology – Applying science-backed strategies to enhance well-being, motivation, and performance

    Certified in Storytelling for Transformation – Using narrative to make learning more memorable and persuasive

    Certified in Adobe Products – Including Premiere Pro, Illustrator, and Storyline, ensuring engaging multimedia content.

    Certified in Articulate Products – Expert in developing interactive, high-impact eLearning experiences.

  • Megan Armato

    COO

    A dynamic and results-driven leader with over 20 years of experience in enhancing service delivery, optimizing operational efficiency, and driving organizational success. Proven track record of managing and developing high-performing teams, designing impactful training programs, and implementing data-driven strategies to achieve exceptional service standards and high customer satisfaction rates.

    Leveraging strong analytical skills, exceling in identifying opportunities for improvement, streamlining processes, and mitigating risks to ensure seamless operations. Adept at fostering a culture of continuous improvement and operational excellence. Holds a Bachelor’s Degree in Business Management and is a Six Sigma Green Belt, reinforcing a commitment to quality and efficiency in every aspect of service delivery.